Neon provides 4 different color editions, Runway Yellow, Dam Orange, Morning Blush (pink), and Meridian Blue. To reflect the physicality of actual cards, I established three motion languages—Vibrant, Playful, and Fluid. The Neon gradient, serving as the primary motion language, is designed for seamless integration across various platforms, including mobile and web. Additionally, I observed real-life spending interactions, such as inserting, sliding, and tapping cards, and translated these motions into the digital realm to create a comprehensive motion system.

To increase product engagement, the social team launched Points Party and Giveaway events, allowing users to participate, with winners receiving points. I was brought in to create fun, kinetic typography social posts to encourage users to join the events.