PointCard™ Neon
PointCard™ is a fintech company providing modern banking services. Their first product, is the premier debit card with unlimited cash-back and benefits. As a motion designer focusing on the brand identity system, I collaborated with Product, Marketing, and Social, Dev teams to design motion languages and create assets to support the product.
Project type
Brand System
Role
Motion Design
Year
2022
Neon provides 4 different color editions, Runway Yellow, Dam Orange, Morning Blush (pink), and Meridian Blue. To reflect the physicality of actual cards, I established three motion languages—Vibrant, Playful, and Fluid. The Neon gradient, serving as the primary motion language, is designed for seamless integration across various platforms, including mobile and web. Additionally, I observed real-life spending interactions, such as inserting, sliding, and tapping cards, and translated these motions into the digital realm to create a comprehensive motion system.
I collaborated with the product team to create a series of motion explorations for transitions in different sections of the product. I also created visionary motion designs for how points would be redeemed.
To increase product engagement, the social team launched Points Party and Giveaway events, allowing users to participate, with winners receiving points. I was brought in to create fun, kinetic typography social posts to encourage users to join the events.
